The Purple Lens Toolkit
Get Started With Purple Lens
1. Download the Purple Lens plugin
• Add your website URL to your account.
• Choose your default language.
• Prepare to enter a world of accessibility and opportunity.
2. Install Purple Lens on your website.
Follow a few simple instructions and activate. (The technical side of the process is complete!)
3. Scan your site with the Purple Scanner.
Run your first scan and start to see where you need to improve
4. Configure your site.
We’ll show you what to do and how to do it. (Need help? We’re here with resources, a community, and support to guide you.)
5. Grow your business!
By making your site accessible, you’re doing the right thing and expanding your potential audience. It’s a win/win. (Start updating those marketing and business plans!)
About Accessibility & Compliance
Around the world, regulations that guarantee accessibility and equal access to physical spaces now extend to online spaces.
And just as with physical spaces, online non-compliance can result in financial penalties, costly lawsuits, and expensive settlements. On top of the costs to remedy the original issue(s).
A building that doesn’t have a wheelchair ramp and an elevator — in addition to stairs — is an obvious example of a violation. (As is a public building without braille signage.)
But the online world is a bit more complicated.
- Many websites have worldwide audiences—which exposes the sites to the rules of multiple jurisdictions. (While a building must adhere to the rules of the jurisdiction of its physical location.)
- Online technology and content are constantly evolving. A compliant website can become non-compliant due to design modifications, theme changes, and the publication of new posts and pages. (A physical world equivalent: renovations or repairs blocking a building’s access ramps.)
- There are many different disabilities (and combinations) found among the hundreds of millions of disabled people worldwide.
- Some disabled individuals may use equipment or adaptive technology while online.
- Does a site work with — or hinder — those devices and tech?
- Others may not have those same resources. Can they still use the site?
Simply following compliance laws doesn’t guarantee a website is truly accessible.
Why? Many requirements are mandated from the “top-down,” with limited input from the people they are trying to help. (And limited understanding of individuals’ personal experiences.)
The result: There can be a huge gap between the law and the actual needs of a growing and diverse community of people with disabilities.
The Purple Lens team works to close this gap and develop solutions that take accessibility to the next level.
It’s why we solicited feedback from users with disabilities during the very earliest stages of product development.
And it’s why we continue to ask for and actively listen to feedback from everyone who uses and interacts with Purple Lens:
site visitors who have disabilities, site owners, web developers, and accessibility professionals.
Genuine, equal access to the internet is a human right of the 21st century.